R22 million given to Afrihost’s Clients
Wednesday, 21 August, 2013 at 13:18 - Press Releases
We launched our exclusive Mobile Data Pre-Order offering yesterday - Our clients were able to claim a FREE MiFi Device (worth approximately R1,000) along with a Mobile Two Data package of 5GB for R145 per month.
Over 8,000 free MiFi devices were ultimately given away, which combined with the extra 3GBs given monthly for at least 6 months, amounted to over R22 million rand in value!
Our initial offer was limited to 1,000 free MiFis and went live at exactly 10am. Clients could use unique links sent to them by email or claim via their ClientZone, ensuring that everyone had a chance to claim the offer.
We quadrupled our server capacity in anticipation of signups, but were still surprised (and humbled) by the overwhelming response. The load on our server caused some clients signup experience to be less than ideal in the first 10-15 minutes, while others were not able to claim the offer due to slow access.
Despite these issues, the 1,000 FREE MiFi's were claimed in approximately 20 minutes.
In response, we decided to make another 4,000 MiFs available on the offer, and re-opened signups. Having resolved the technical issues, clients had a much better experience, and the free Mifis were quickly claimed. We then decided to make even more units available, adding another 3,000 Mifis.
In the end we gave away over 8000 Mifi devices.
Considering that our Mobile Two offer is already subsidised, with the 2GB offer being supplemented by 3GB Anytime Data for FREE for the next 6 months, the combined value given back exclusively to our clients amounted to over R22 million! This does not even include additional subsidies for FREE SIM cards and FREE delivery on all packages, provided by us.
So how did we do this?
We used our marketing budget to subsidise the offer. Instead of spending the millions to market our new Mobile Data offering using traditional advertising we chose to rather reward our clients. We believe the client loyalty and word of mouth generated will be the best form of marketing for our new Mobile product.
We are currently offering a limited revised Pre-Order offer to clients and friends of clients with a paid MiFi device, discounted from launch price (R996) to a very affordable R796, along with the special Mobile Two offering of 5GBs for R145 per month.
Click here for more information.
4000 Additional FREE MiFi Devices!!
Tuesday, 20 August, 2013 at 10:49 - Product News
We've had an unbelievable response to our Mobile Data offering! Even though we quadrupled our server capacity – it was still overwhelmed by the traffic to our site! We were completely surprised by the incredible amount of people interested in our offer.
We sold over a thousand pre-orders within minutes of our offer going live. However, some consumers trying to sign up encountered technical errors due to load. This unfortunately resulted in some clients being disappointed and very frustrated, and we'd like to do something about that.
We're going to be giving away another 4,000 FREE MiFi devices!
We've already given away 1,000 free MiFi devices, at a total value of over R2.7 million rand for the devices and data!! By dipping deeper into our marketing budget, we'll be giving back even more at a grand total of R13.9 million!!
We'll be opening the offer again in the next few minutes, so we encourage any consumers who missed the initial offer to use their invitation link again to claim this awesome offer!
Afrihost Tames the Mobile Beast!
Friday, 16 August, 2013 at 12:41 - Press Releases
The high cost of Mobile Data and the availability of fixed DSL infrastructure has been a hurdle for many South Africans wanting to access the Internet. We have decided enough is enough and (as only we can) are turning the Mobile Data market on it's head!
We are officially launching Mobile Data, starting with a 5GB package at only R145 per month. The offer comprises of 2GB Standard Data, with an additional 3GB Anytime Data provided absolutely FREE, at an effective R29 per GB (sound familiar?). That's the lowest in-bundle data price on offer without signing a long term contract or paying an upfront lump sum.
We are also doing away with Out-of-Bundle charges and penalties, by offering standard topup rates from R99 per GB - incredible value for SA Mobile users!! From the 20th of August, clients will exclusively be able to sign up via pre-order, as a public offer will not be made until the Commercial Launch on 3rd of September. Clients will also be able to invite a limited number of friends or family to get in on the action.
We will be offering the first 1000 users who pre-order the product a MiFi Device (to create a personal wireless hotspot) worth approximately R1,000 - absolutely FREE!!
We will offer painless RICA verification, with no need to travel or stand in queues! We’ll bring RICA to you! All Mobile Data products can be easily managed in ClientZone, in the same familiar way as existing DSL data products - including signup, topups and package upgrades.
Our rock-solid network will provide the best possible mobile service, with 3G and LTE-Ready connectivity.
We will be launching an awesome range of additional products and devices on the 3rd of September at which point anyone will be able to sign up. Details will be available on our website and social media channels.
Click here for more info.
Afrihost Goes Mobile!
Thursday, 15 August, 2013 at 10:00 - Press Releases
A recent study found that almost 8 million South Africans connect to the internet using their cellphones, with nearly 2.5 million of those subscribers having no other means of accessing the internet. With the number of internet users expected to double by 2016, Mobile Broadband is the next logical step for us.
We have one vision - to bring Pure Internet Joy to as many people as possible! With this in mind, we will be offering affordable internet to the growing number of mobile users in South Africa.
Using MTN's far-reaching mobile network infrastructure (which covers most of the South African population), we aim to deliver a precise ninja strike to high mobile data prices, as well as the rigmarole of signing up for inflexible and complicated Mobile Data contracts.
Our Mobile clients will be able to enjoy a Month-to-Month service policy, as well as an easy and painless RICA procedure (No more trekking to Outer Mongolia with tons of documents - simply produce your original RICA documents with copies to the courier when your FREE SIM is delivered).
We also encourage everyone to give Out-of-Bundle charges a firm boot, as we will be introducing Topups at rates which are in line with our normal Mobile Data costs!
Best of all, clients will be able to manage their Mobile Data from ClientZone, and it will be as simple as it has always been to stay on top of your Afrihost Products. Lastly, to sweeten the deal, all Mobile Data packages will be backed by our famous 60 Day Double-Money-Back Guarantee!
We are inviting consumers to trial the new product, and we'll be running a competition via Twitter to that effect. 30 Lucky winners will receive 5GBs of FREE Mobile Data for SIX months, as well as a brand new MiFi Device (Mobile Wireless Hotspot) worth approximately R1000!!
Anyone can enter the competition by simply tweeting why they should be part of the trial, in accordance with competition guidelines.
Visit our promotions page for more details.
Guess Who’s Coming to your Favourite Social Media Channels?
Monday, 03 June, 2013 at 12:00 - Announcements
We're happy to announce a brand new member of our Social Media team, Jeffrey Denning.
Jeff will be joining our existing team of rockstars who run the Afrihost Facebook, Twitter, Google+ pages as well as keep an eye on local tech forums. With his many years of technical and social networking experience, he'll be helping our team ensure that YOU, our valued clients get the very best support and client service available through our social pages.
Some of you may know Jeff from his tenure at another ISP (we won't say which one, however their logo is very colourful), but what many of you may not know is that Jeff is a lot more than just a tech fundi, he's also a wiz in the kitchen. An avid baker, Jeff spends his time thinking about what parts of life would be better with chocolate in or on it. He's also a hardcore gamer, and he's looking forward to talking shop on everything from consoles to Call of Duty.
We hope you'll welcome Jeff to the team, and give him a chance to show you why he's one of the Internet's favourite sons, and why we think he'll add a little more awesome to your Pure Internet Joy.