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What is SEO Marketing (Search Engine Optimisation Marketing)?
SEO is the process of optimising your website so that it is in a format that is easily readable by any search engine spiders (programs that automatically visit and record each websites information) that visit your website. Having your website optimised for Search Engines (such as Google, Yahoo or MSN) will give you a much better chance of ranking well in the search engine's results - which will in turn lead to more visitors to your website.
This form of marketing can be very cost effective because any visitors who find you in the natural search results are both targeted and free. Marketing at it's best!